Blu-ray Disc sales have surpassed the 9 million mark, thanks in part to No Country for Old Men. In the first 11 weeks of the year, 3 million Blu-ray movies were sold. Adding the 6 million previously sold since the format launch in mid 2006 brings our total to 9 million, well on its way to hit 15 million by the end of this year.
On average, around 200,000 – 300,000 Blu-ray movies are sold weekly. This number spiked up to 319,000, driven by the release of No Country For Old Men, which sold 68,000 units the week ending March 16, double that of the next closest title: Hitman.
