Sony Pictures Home Entertainment (SPHE) announced today the October 7th U.S. launch of the Sony Pictures Blu-ray Club. The new loyalty program rewards consumers for purchasing BD-Live enabled Sony Blu-ray movies. By accumulating points, members become eligible to earn Sony products and prizes and become a part of the greater Sony Rewards program.
To join the free Sony Pictures Blu-ray Club, consumers will create a user profile on BD-Live–accessible via their network-connected Blu-ray player–or via the internet at www.sonyrewards.com/bluray. Club members earn points by registering their Sony Blu-ray movies when connected to BD-Live. Once the title is registered, the user’s Sony Rewards account balance will be automatically credited. Points and rewards can be conveniently managed online at the Sony Rewards website, where members can log in and chart their progress to earning a wide array of Sony product and prizes.
