Warner Home Video (WHV) has announced the launch of two new programs, “Warnerblu Buy 5 Get 1 Free,†the Studio’s first-ever Blu-ray Disc customer loyalty program, and an HD-DVD trade up program, “Red2Blu,†which offers HD-DVD owners the opportunity to upgrade their Warner Home Video releases on HD-DVD for a Blu-ray Disc of the same movie.
The new “Warnerblu Buy 5 Get 1 Free†program offers consumers one free Blu-ray movie for every five participating titles purchased through April 6, 2010 (shipping and handling not included). “Warnerblu Buy 5 Get 1 Free†is open to residents in the United States and Canada.
To join “Warnerblu Buy 5 Get 1 Free,†consumers register at Warnerblu.com/rewards. After joining, members earn one credit for each subsequent WHV Blu-ray title they purchase. Once their Blu-ray title is registered, their Warnerblu account is credited, and when they reach five Blu-ray titles, they will be able to select a free WHV Blu-ray Disc (plus shipping and handling).
In addition to “Warnerblu Buy 5 Get 1 Free,†WHV has announced a new program, “Red2Blu,†for those who want to upgrade titles they currently own on HD-DVD to Blu-ray. By visiting Red2Blu.com, consumers can trade up virtually any of their WHV HD-DVD titles (up to 25) for the same title on Blu-ray for a small fee plus shipping and handling. “Red2Blu†is available to residents of the United States only.
