Tag: the dark knight

The Dark Knight DVD and Blu-ray continue to smash records, selling a combined 3 million copies in the U.S., Canada and the U.K., in just one day. Sales for the Blu-ray release surpassed the 600,000 mark, making it the most successful Blu-ray release ever. Warner Bros. expects Blu-ray sales to soar past the 1 million mark by Saturday.

Congrats to Warner Bros. and Christopher Nolan on the well deserved success.

The sales numbers are in and The Dark Knight has broken the UK Blu-ray sales record by selling 107,730 Blu-ray Discs, 21% of the total number of 513,000 units sold, in the first day.

It is now apparent that Blu-ray is surging in popularity, with 463,000 Blu-ray players sold in November 2008, a 66% increase from October.

Lavinia Carey, director general of the British Video Association, commented: “The promising sales of Blu-ray discs demonstrate that increasingly more people are recognising the substantial increase in quality that Blu-ray provides.”

VB reports that Warner Home Video is expected to ship more than 1 million Blu-ray copies of ‘The Dark Knight’ for its December 9th release date. This is believed to be a first for the Blu-ray format.

A few weeks ago Paramount sold 500,000 copies of ‘Iron Man’ on Blu-ray but it is unknown how many units were shipped.

Warner is also putting together many promotions in order to encourage customers to purchase ‘The Dark Knight’ and other Warner Bros. releases. “We have been working with key retailers to put together account specific offers, where we bundle a device or the PlayStation 3 remote with one of our titles, which gives the customers value in return,” said Dorinda Marticorena of Warner Bros.