The sales numbers are in and The Dark Knight has broken the UK Blu-ray sales record by selling 107,730 Blu-ray Discs, 21% of the total number of 513,000 units sold, in the first day.

It is now apparent that Blu-ray is surging in popularity, with 463,000 Blu-ray players sold in November 2008, a 66% increase from October.

Lavinia Carey, director general of the British Video Association, commented: “The promising sales of Blu-ray discs demonstrate that increasingly more people are recognising the substantial increase in quality that Blu-ray provides.”

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